Barack Obama (for President): Minute

“Minute” (2:00)

Democratic primary

As the Democratic primary dragged on, we knew we needed a strong showing in Indiana to wrap up the nomination.

We decided to close the campaign with a different style of ad – a two-minute story of Obama’s past career and vision for the future. We knew the crux of this story – that Obama represented a real change from the politics of the past – would pay dividends both in the Indiana primary before us, and in the general election that was (hopefully) to begin shortly.

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