October 18, 2008
Obama Wins! … Ad Age’s Marketer of the Year
“‘I honestly look at [Obama's] campaign and I look at it as something that we can all learn from as marketers,’ said Angus Macaulay, VP-Rodale marketing solutions ‘To see what he’s done, to be able to create a social network and do it in a way where it’s created the tools to let people get engaged very easily. It’s very easy for people to participate.’”
