The Man Who Made Obama
“Campaign manager David Plouffe got the first black president elected. Now he’s moving on to something even more difficult, and potentially more important.
“It was Plouffe (rhymes with bluff) who gathered the president’s unprecedented thirteen-million-name contact list, which has grown into a fulsome pulsing beast, and it is Plouffe who now owns it and keeps it under lock and key. Plouffe sent those thirteen million people an e-mail in mid-November and they replied, Yes, I still want to be involved, and yes, David Plouffe, I’ll have house parties when you tell me to. Here is who I am socioeconomically and socially. I am boxers; my next-door neighbor is briefs. Now the president has instructed him to make that list a new lever of government.”