One of a campaign’s early tasks, after the research is complete, is to develop a media plan plotting various events — the date of announcement; the unveiling of key endorsements; the dissemination of direct mail; the placement of print ads; and the flight dates of electronic media. Another early task is the development of a media budget, based on realistic fundraising projections, which can be matched against periodic benchmarks and adjusted accordingly.
The AKPD partners and staff know more about campaign planning and budgeting than virtually anyone in the nation. AKPD works closely with clients to develop a media plan and budget. We help clients determine the most efficient and effective media mix for delivering their campaign message, including which markets to buy and at what levels. We strive to make the greatest impact possible with the resources available to a campaign.