From January of 2007 to November of 2008, Larry served as Director of Paid Media and Opinion Research for Obama for America and Obama-Biden 2008. In this role, he created, supervised and directed a sophisticated opinion research program that provided the strategic roadmap for the campaign. He also managed the paid advertising campaign that delivered the campaign message through television, radio, internet, direct mail and other print advertising. Ad Age magazine recognized the Obama campaign as “Marketer of the Year,” and the New York Times reported that the television advertising campaign by Obama for America, on an annualized basis, was more extensive than all but two commercial advertisers in the country.
In 2011, Larry again served as Director of Paid Media for the Obama-Biden re-election campaign. As a message development strategist, he helped shape the campaign narrative emphasizing the President’s leadership in building a stronger Middle Class economy. Grisolano managed message delivery, creative development and strategic placement of the campaign’s $400 million paid media campaign. He helped innovate a highly effective system for mass media targeting and media integration, maximizing delivery of television, Internet and direct mail messages to target voters.
A leading campaign advisor in California, Larry Grisolano fought side by side with progressives and civil rights advocates as a general consultant and campaign manager in some of California’s most highly charged ballot measures. Larry was the lead consultant in the California labor community’s successful fight against Proposition 75, the most fiercely contested measure on Governor Schwarzenegger’s 2005 Special Election ballot. He also managed “Prop. 72: Save our Health Care” in 2004 which would have created a “pay or play” employer health care system in California, insuring over a million people-workers and their families-upon enactment. The measure failed by just 200,000 votes out of 12 million cast. In 2003, he managed the successful “NO on Prop. 54″ campaign, which defeated an attempt to roll back affirmative action.
Larry managed Governor Gray Davis’ successful 2002 re-election and was in the national spotlight as manager of Californians Against the Costly Recall, the Governor’s campaign to defeat the 2003 recall. A native of Iowa, Larry was an avid spectator of presidential campaigns growing up. His first job on a presidential campaign was running Iowa field operations for Senator Joe Biden and, later, for Senator Paul Simon in 1988. In 1992, he worked throughout the country for the Clinton for President Primary Campaign including stints in Little Rock, running the Florida State Convention straw ballot operation, and in the Illinois primary. In 2000, he helped add spark to the Gore Iowa caucus campaign, penning Gore’s “Stay and Fight” Jefferson Jackson speech slogan, which earned glowing reviews in the New York Times. In 2004, Larry helped John Kerry win the Democratic nomination with a stunning turnaround in the Iowa caucuses.
Larry has worked at top jobs in races across the country. He ran statewide organizations in California, overseeing the Clinton-Gore coordinated campaign in 1992 and serving as field director of the California Democratic Party in 1994. He worked in press and research for Chicago Mayor Richard M. Daley’s re-election in 1991. In 1988, Larry worked for U.S. Senator Frank Lautenberg’s re-election. He began his career as an organizer for Tom Harkin’s upset victory for the U.S. Senate in 1984.
As a direct mail consultant, Larry has helped win major Democratic victories at the Presidential, Senatorial, Mayoral, Congressional and Legislative levels. Larry’s mail has won Pollie awards in the U.S. Senate and Presidential categories. Larry earned a Bachelor of Arts degree with honors in political science from The University of Iowa. He studied business management at Northwestern University’s Kellogg Graduate School of Management.